The 'f', 'r', and 'v' sounds in English do not exist in Korean. When attempting to pronounce these sounds (in the case of borrowed words from foreign languages), no distinction is made between the p/f, l/r, and b/v sounds. p/f sounds are pronounced with 'ㅍ', l/r sounds are pronounced with 'ㄹ', and b/v sounds are pronounced with 'ㅂ'.
France / Paris = ㅍ
Lion / Radio = ㄹ
Bear / Visa = ㅂ
